Scope: Visual Identity, Campaign Visuals, Digital Assets

Underground Sound Lab is a visual identity for a music event in Bangkok. The concept explores raw energy and layered sound through expressive typography and abstract visual elements.

The identity was designed as a flexible system, applied across event posters, artist lineups, and digital promotions. Each visual maintains a consistent core while allowing variation for different performers, creating a recognisable and scalable campaign presence. Additional size variations were developed to ensure consistency across different formats and placements.

The result is a bold and immersive visual language that reflects the intensity of the music and connects with a young, visually-driven audience.